Branded content wants YOU!

Remember, remember… the 22nd of… December! It was my first post and I said something like this: “And don’t forget it, the product placement in this B-side is just your imagination!”. So, what’s the difference between both concepts? Branded content versus Product placement… Indeed are similar in the goal but not in the way…

For example, this is product placement (the best product placement ever in a movie!):

And Branded Content maybe can be this useful blog B-side-my-job, where you can find all you need about how promote anything and not to take more than three painkillers a day! Amazing! Interesting! And, of course, my own branded content about my job!

Ok, maybe the next parody (read it again: PARODY!) can help you… Imagine Michelangelo’s statue of David or Beethoven’s Fifth Symphony were actually examples of Branded Content !! Look!

So, this is it! A branded content is an audiovisual concept (podcast, serie, TV show, a film..) a text content (book, articles…) or an artist’s work (music, events), even eSports… that improve the image of the brand according to similar values.

giphy

This month I assisted to a motivating talk about BRANDED CONTENT inLekanto Studiowhere different speakers were talking about the Importance of defining company values  to connect with the audience. According to Ícaro Moyano of WinkTTD, branded contents are not fireworks similar to advertisement campaigns, are something more: are contents to engage the audience through the time.

During this event, one woman asked why it can’t be used for social proposals, and here I found an example about branded content, social compromise and, also, virtual reality! In November 2015, The New York Times distributed one million Google Cardboard virtual reality viewers to some of its subscribers. The content was The Displaced, a VR story about how war has affected 30 million refugees children around the world. You can take part of an immersive journey across three war-ridden region. This app got more downloads than any other app released by the paper.

And I ask myself… If branded content can be the tool we need to control companies, to ask them for corporate social responsibility… According to Álvaro Morales of Carat, a brand without values won’t get to engage the audience. Alvaro also mentioned the importance of new formats… not only Virtual Reality, also Artificial intelligence will be branded content.

And in this part, Pablo Muñoz, CEO of FCB, talked about the importance of make a lab inside creative team to innovate. As well technological companies have development team, it would have to be a “must”, and not only to have billable workers! How can you innovate if you can’t think, search new information and testing?

giphy1

Other discussion was about all the creative professionals, how integrate artists, philosophers, musicians, storytellers in this equation. They complained about a lack of art and culture people in this “branded content”, but nothing so far away: creativity is the base of this concept and it can employ a lot of people. For me, Netflix is a branded content… original content in the line of their business and their promotion… so feature films, series and TV shows professionals are welcome! Great!

I encourage creative people to propose new jobs to integrate their knowledge! Why a philosopher couldn’t be in internal communication or  in Human Resources in a company? The same way for branded content, these professionals have to promote themselves in new job positions! Don’t wait for a call, if you know how will be social media, videogames, VR or transmedia future, you can join it and make your own professional future to offer yourself as dependable person for companies and creative agencies!

Only a dream? My sister, Irene Cano, has studied Fine Arts and photography. She had to go out of Spain to work, of course. I still remember when she told me -with a belgian beer between us- how she was very happy to begin working in a fashion photography agency in London because she would show her talent one day and could fight to show new canons of beauty in the catalogs! Yeah! It’s rock’n roll! Everything you try, at least once in your life, is rock’n roll, my friend! By the way, I told you that she is my sister? Oh yeah!

giphy2

So if you want to claim your personal brand, your work, or engage people to your social and culture compromise, branded content wants you!

Personal brand rules your CV

I know, I know… my B-side is not exactly Human Resources… but voila!… sometimes, the ways of the destiny are unbelievable! And this B-side will be your A-side…

So, one day, “the girl of the T-shirts” (you can understand my nickname reading my first post) has to help producers to achieve the best team… with the best of the communications ways…. and even has to make personal interviews to the candidates. Well, if I had to give a title, it would be: make your personal brand rules your CV! And do it right now!

giphy

FIRST OF ALL… Although it seems obvious, stand out in a visible way the position / candidature to which you are applying for. Yes, recruiters have no time to guess what do you want to be in your life… My first CV was like it: “dear recruiter, what can I do?: Everything, of course!!”… then, nobody called me….

Extra knowledge is welcome, but the spotlight has to be your speciality. By the way, here you have some exercises to value your objetives in life, it’s free and the hapiness is before anything: The Wheel of Life test

Well… how your CV has to look like… I would say, be yourself like it was a reflection of your soul… lovely! But not! Please, be yourself but in the way you think a hundred thousand times before doing anything! Don’t occupy more than one page (trees have to survive…) and try to save your PDF archive in an editable way, not as an image… (yes, sometimes I make copy/paste…)

giphy1

The innovative CV designs show creativity and initiative but … beware of making reading difficult! 

Ok, now a clasiccal and silly error.… If you don’t put the province or the country, there are addresses that can be the same in Spain as in Mexico…and, please, chronological order always! From the most current job…and put the dates!

Well, if you have done everything I have just mencioned, it will be a great step for the World! giphy3

But it’s not enough! If you want to work at audiovisual area, videogames or animation feature films, among others, don’t let a shot ruins your Reel! Discard WIP jobs and select the best: less is more! And, please, record it on your mind: Send links that don’t expire and run away from ZIP archives… Better send Vimeo links with or without a password! Or a Dropbox link, please!

Don’t forget indicate in the e-mail subject what is the candidature you are applying for, and to demostrate some human qualities, include a brief presentation or cover letter. But, please, not being too formal doesn’t mean you write too colloquial.

Yes, talk about featured movies / videogames / companies you have been working, and what softwares you’re specialized in … but be brief, please!

giphy4

And I can’t forget the typical question… photo… yes or not? Well… from my point of view, nowadays, we live in social media … So if you don’t insert your photo, I ask myself… what’s wrong with you? Because I will find you on Facebook, Twitter, LinkedIn, Instagram and I will see the portrait that you don’t want I see… I promise.. XD.

How to know what is the best pic… Well, nothing better that my own B-side. One day I chose this profile photo:

1294556_10203756332921715_4567877941603708616_o

Yes… I know! It was the pic with more likes on Facebook 😉 … And the best comment of all: “What a pretty girl! It doesn’t look like you!” … Thanks mum…

But one day I had a revelation: I didn’t trust on that girl of my own profile... she has half face behind her hair… the chin high, arrogant look… maybe for Tindle, Whatsapp or Instagram is perfect but… I don’t have that face when talk to people at work... Then… like photographer I am, I began to make me selfies with my professional camera.. natural light and flash…and after hundred pics… here we have my true Patricia!

11140744_10205002898045064_8482414950338185296_o

Yes, you can see my two eyes, natural smile, style and expression! Tattoo, piercing… are not a problem! All that is me! Then… What did my mum say??: “What a pretty girl! It doesn’t look like you!”… (Mothers!!!)

Your personal brand is your best presentation card so, althought you have to take in care these things, be natural and show what you can do for the company. You will give the best of you working, so begin giving the best of you with the CV. 

All my admiration for people who work in Human Resources with the big responsability of contract the best people to the company and not let value people run away. Recently, I saw a spanish forum on LinkedIn to improve the Human Resources and make it can be more “human”. Answering to every candidate explaining about why he/she is not elegible and how improve their CV are some of the tips of the “decalogue” they are preparing. What important is the communication in all the bussiness areas!!! I desire it can be real!

Some Human Resources tips for 2018 (spanish article)

Upps! Don’t forget that LinkedIn is a professional social media, so choose the correct contacts of you labour area, because it improves the probability of appearing in the search of the recruiters. And share news about your job and articles of the sector…

An that’s all!

This B-side article has been about how to improve your A-side, so… don’t ruin it, my friend!

Why B-Side my friend?

 

B-side my joB is the “behind the scene” of Patricia Cano.

Journalist, Photographer (PíCaRa) and Marketing Manager. All of them are my A-side.

How PROMOTE animated feature films, VFX jobs, videogames, concerts, artists… and not to take more than three painkillers a day ?

That, my friend, is my B-side, and I am going to tell you how really is this CRAZY business…

Yes, it will always be in English language… MY English language… So take it easy… and read me with Sofía Vergara accent in ‘Modern Family’. It will be more funny if you forgive my mistakes… no cat will die 😉

First at all…. a short and graphic introduction to the great job of “The girl of the Marketing”…. aka “the girl of the T-shirts”.*

This is what you have to promote… (what bosses say):

giphy3

This is what you want to promote… (what the team desire):

giphy2

This is what you would do to promote it… (if you had a Marketing budget )

giphy

And this is what you can do to promo… I mean, what you can try to do!

giphy1

Al right!

With this simple rule you can understand any single thing of Marketing!

Go ahead :

This is me (the picture that my parents show to the neighbours…)

13404028_10207721944179518_343213411277071755_o

This is what people expect from “the girl of Marketing” (Cool!)** 

Screen Shot 2018-01-03 at 16.35.01

And this is what people imagine when I explain all the things we do in Marketing (OMG!)

20171222_112050

Well… it’s only the begining… And don’t forget it, the product placement in this B-side is just your imagination.

This blog will be awesome! (yes… it is what I want to promote… XD)

Because Marketing is only rock’n roll… and I like it!

* If I was a man, would I be called “the boy of T-shirts” ? Good question my friend…
** Portrait made by Mayte Templado by the way 😉